Lara Nieberding

The Purple Lara

Even large companies identify a niche

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Find Your Niche and Develop It!
And I’d speculate that your business or industry probably isn’t that different either. It’s a universal truism that all businesses need to find their own niche and align their strengths around it. Aquascape’s strength is in its products, training and education, marketing and brand. Our distributors’ strengths run the gamut, and it’s up to each and every one of them to figure out for themselves how they want to leverage those to service the customer. And the customer, after all, is the only one who truly matters in the end. As for our original distributors who chose to stay on … so far so good! Almost every one increased sales in an open market, further validating that free market economies work. That is, provided you find your niche!
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Written by The Purple Lara

January 30, 2008 at 8:06 AM

Posted in marketing

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