Lara Nieberding

The Purple Lara

Advertising v. Marketing

leave a comment »

Who recommended:  Cristina Favreau , The Savvy Entrepreneur


What I am reading:  Get Clients Now by C.J. Hayden


Where in the book: page 17

Why I am reading:
To make the most of my marketing

Which quote: “If you are wondering whether to plunk down a large sum of money for an ad special, ask first what that money would buy if you spent it on promoting yourself as a public speaker.”

How this quote adjusted my thinking:

I thought all marketing was advertising.  I thought it was a matter of choosing which advertising you were going to buy.  However, this made me realize there is a difference.  You can advertise on a broad impersonal level or you can market on a selected personal level.

Written by The Purple Lara

March 14, 2008 at 2:15 PM

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: