It’s all about strategy…
Who recommended: Cristina Favreau
, The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 17
Why I am reading: To make the most of my marketing
Which quote: “Every strategy is made up of one or more tactics, or to put it another way, you use specific tactics to execute a chosen strategy.”
How this quote adjusted my thinking:
This quote resonated with me because I feel like I am blindly selecting things to do. I know I am supposed to be marketing so I just pick something. I do things randomly. I never give a thought to the effectiveness or the impact.
Lara Nieberding 
Take solace in the fact that at least you’re DOING something — anything — as opposed to sitting around waiting or getting stuck in analysis paralysis!!!
You’re doing great. The more you try new things, the more you’ll see what strategies you enjoy and bring in new business! Like I say, The journey is the point… not the destination.
Cristina Favreau
March 18, 2008 at 11:42 AM