Marketing Vocabulary
Who recommended: Cristina Favreau
, The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 31
Why I am reading: To make the most of my marketing
Which quote: “Prospects are people you attract using a visibility strategy…Contacts are people you meet through outreach strategies like networking…leads are people you identify through research…referrals are people who are referred to you by contacts, clients and others.”
How this quote adjusted my thinking:
Prospects, contacts, leads, referrals…I thought they were one and the same. Can you tell I do not have an MBA? Or a business background for that matter! I did learn how to organize my actions to handle each category. For example, I learned that when I participate in a business online showcase I am attracting prospects. When I exchange contact information with someone on LinkedIn, I am networking. I am collecting referrals when I follow up with someone you recommend. This was a tremendous help to me.
Lara Nieberding 
[…] admin wrote an interesting post today onHere’s a quick excerptWhy I am reading: To make the most of my marketing. Which quote: “Prospects are people you attract using a visibility strategy…Contacts are people you meet through outreach strategies like networking…leads are people you identify … […]
NO Bull » Blog Archive » Marketing Vocabulary
March 21, 2008 at 12:48 AM