Lara Nieberding

The Purple Lara

Paying attention to Marketing

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I wanted to clip this blog post by Valeria Maltoni at Conversation Agent because she gives additional advice coinciding with what I am reading.
clipped from

Marketing as Context Building – 5 Ideas

“A lot of the current marketing shtick is about imposing something that isn’t there. Which is what makes so much of it false, shallow and objectionable in the real world. Maybe the job of marketers in the future will be to “articulate what’s already there”.”

Marketing is about expressing what a product and service already is in a way that invites those who are attuned to that conversation to join in. You are talking to those people who share that worldview. I am reminded that you can’t give away what you don’t have. In other words, you’ve got to have and be what you say you are.

1440. This is the number of minutes we have available to us in a day.
The most important element that underlies how work gets done and bought is social. You need alignment behind what employees think matters on the inside and alignment to what customers want on the outside. Are you worth the time?
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Written by The Purple Lara

March 21, 2008 at 10:14 AM

Posted in Uncategorized

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