Effort=Results
Who recommended: Cristina Favreau
, The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 7
Why I am reading: To make the most of my marketing
Which quote: “There is a direct connection between the level of effort you put into marketing and the results you get out of it, even when it seems as if the results are completely unrelated to your efforts.”
How this quote adjusted my thinking:
This makes sense to me. It reminds me of how C.J. Hayden defines marketing: telling people what you do over and over. If I am not putting in the effort then I am not keeping the momentum or the “over and over” going.
Lara Nieberding 
I think the “over and over” part is the key. If you literally want to brand yourself in your customer’s mind, it is a process that must be repeated. Results may be in a direct relation, but they are not instant.
I’ll have to check out this book – I’m not familiar with it.
Brett
April 1, 2008 at 10:05 AM