Lara Nieberding

The Purple Lara


with one comment

Who recommended:  Cristina Favreau, The Savvy Entrepreneur


What I am reading:  Get Clients Now by C.J. Hayden



Where in the book: page 7


Why I am reading: To make the most of my marketing


Which quote: “There is a direct connection between the level of effort you put into marketing and the results you get out of it, even when it seems as if the results are completely unrelated to your efforts.”


How this quote adjusted my thinking:     

This makes sense to me.  It reminds me of how C.J. Hayden defines marketing: telling people what you do over and over.  If I am not putting in the effort then I am not keeping the momentum or the “over and over” going.

Written by The Purple Lara

April 1, 2008 at 9:43 AM

One Response

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  1. I think the “over and over” part is the key. If you literally want to brand yourself in your customer’s mind, it is a process that must be repeated. Results may be in a direct relation, but they are not instant.

    I’ll have to check out this book – I’m not familiar with it.


    April 1, 2008 at 10:05 AM

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