What is your sound bite?
Who recommended: Lynne Waymon
What I am reading: Make Your Contacts Count (Networking Know-How For Business and Career Success) by Anne Baber and Lynne Waymon
Where in the book: page 214
Why I am reading: Learning how to network. Cause believe me, I have no CLUE!
Which quote: “Don’t Just Join, Join In-Create Sound Bites.”
How this quote adjusted my thinking: I am struggling with this task. All through the book there are tips and tricks to writing a “success story.” I just cannot seem to get the hang of it. The examples in the book are clear, concise and tell a strong story.
When I attended the IVAA Live Summit, I saw one of the speakers, Stephanie Frank, create a “success story” of one of the attendees. It was magic. Stephanie asked the VA three questions. The VA took less than five minutes to answer. Right there on the spot Stephanie transformed the information into a concise “success story.”
This must be a talent. I still do not have a story to tell.
I would like to read your “sound bite.” Leave a comment with your one or two sentence example of how your business helped a client.
Lara Nieberding 
I personally don’t use the “success story” approach. But if it’s something you want to keep in your intro repertoire, instead of thinking how you helped a client succeed in the past, think of a best-case scenario where, if you did have a success story, what would the story be? In other words, create a success story based on what you would like to accomplish.
I’m not saying to lie. If it’s not an actual client success story, don’t present it as such. Present in such a way that tells your audience what sort of experience (benefits-based) they can expect by working with you.
Cristina Favreau
July 7, 2008 at 11:47 AM