Lara Nieberding

The Purple Lara

Quitting for Success

with 3 comments

“Learning to quit while you’re not ahead is one of the best financial and life skills you can master.” ~Martha Beck (January, 2008 O Magazine)


This is one of those life lessons that  is so much easier to see in others than myself. I am very quick to look at another’s situation and think, ” why don’t they just quit?”  All the while, I cannot see it in myself.


One of the best investments I made is hiring a small  business coach.  Cristina Favreau has really helped me focus on what is best for my business.  One of the greatest things she has done for me is teach me how to quit.  I have to admit the first time she brought it to my attention I was working on a project that I was certain would have a large return on my investment.  I knew she was right.  I just could not bring myself to quit.


The second time she advised me to quit the project, I told her she was right.  Right then and there, I hung up the phone from our coaching session and I quit the project.  You know what?  My business picked up.  I still miss that project. However, the benefits of leaving have out weighed the stress of staying.


When I read Martha Beck’s example of the gambler and the “sunk-cost fallacy”, I realized that is what I was doing.  I was investing my time in that project certain the next day would be the big pay off.  The next day came and went with no pay off, never mind a “big” pay off.  At the end of the day I would tell myself, “well, I invested my time today.  It has to pay off tomorrow.”  Now that I have opened up the time I was spending on that project, the Universe has filled it with more prosperous projects.


Funny how quitting can make all the difference.

Written by The Purple Lara

August 6, 2008 at 9:15 AM

Posted in Productivity

3 Responses

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  1. I chose to “quit” in Corporate America while I was ahead in 2006 and I haven’t looked back since. Great article and congratulations. (Connection from Twitter)

    Beverly Mahone

    August 6, 2008 at 10:48 AM

  2. Thank you for commenting Beverly!
    Sometimes it is difficult to overcome the ingrained social pressure that “quitting” is the worst thing you can do.


    August 6, 2008 at 2:35 PM

  3. I’m so gloriously proud of your hard work. I know it wasn’t easy for you to give up that project, but in the end, you always knew it was the right decision… I just coaxed — I mean COACHED — it out of you!

    Ain’t it amazing how the universe works??

    Keep it up! You’re an awesome gal and (not to sound like a L’Oréal commercial or anything) you’re WORTH IT!

    Cristina Favreau

    October 8, 2008 at 4:33 PM

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