Not as a customer…
Who recommended: Cristina Favreau
, The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 26
Why I am reading: To make the most of my marketing
Which quote: “How do clients usually select a service like mine?’ If your immediate answer is ‘by referral,’ you will probably find advertising to be a waste of money.”
How this quote adjusted my thinking:
There are moments when I think: “I should advertises like that!” As I glance at the slick ad that caught my eye, I ask myself, “Did the company who paid for the ad get my business?” My response is almost always no. If advertising does not effect me when I am a customer, then what makes me think advertising will benefit my business?
Lara Nieberding 
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