Advertising v. Marketing
Who recommended: Cristina Favreau , The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 17
Why I am reading: To make the most of my marketing
Which quote: “If you are wondering whether to plunk down a large sum of money for an ad special, ask first what that money would buy if you spent it on promoting yourself as a public speaker.”
How this quote adjusted my thinking:
I thought all marketing was advertising. I thought it was a matter of choosing which advertising you were going to buy. However, this made me realize there is a difference. You can advertise on a broad impersonal level or you can market on a selected personal level.
Lara Nieberding 
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